Hollywood was incorporated as a municipality in 1903. Among the town ordinances was one prohibiting the sale of liquor except by pharmacists and one outlawing the driving of cattle through the streets in herds of more than two hundred. In 1904, a new trolley car track running from Los Angeles to Hollywood up Prospect Avenue was opened. The system was called "the Hollywood boulevard." It cut travel time to and from Los Angeles drastically. By 1910, because of an ongoing struggle to secure an adequate water supply, the townsmen voted for Hollywood to be annexed into the City of Los Angeles, as the water system of the growing city had opened the Los Angeles Aqueduct and was piping water down from the Owens River in the Owens Valley. Another reason for the vote was that Hollywood could have access to drainage through Los Angeles' sewer system. With annexation, the name of Prospect Avenue was changed to Hollywood Boulevard and all the street numbers in the new district changed. For example, 100 Prospect Avenue, at Vermont Avenue, became 6400 Hollywood Boulevard; and 100 Cahuenga Boulevard, at Hollywood Boulevard, changed to 1700 Cahuenga Boulevard.
Hollywood and the motion picture industry
The famous Hollywood Sign originally read "Hollywoodland". It was erected in 1923 to advertise a new housing development in the hills above Hollywood. For several years, the sign was left to deteriorate. In 1949, the Hollywood Chamber of Commerce stepped in and offered to remove the last four letters and repair the rest. The shape of the text on the sign, which is located near the top of Mount Lee, has been registered as a trademark by the Hollywood Chamber of Commerce for certain uses, including cosmetics, clothing, and souvenirs. The same organization also manages the venerable Walk of Fame.
In the early 1900s, motion picture production companies from New York and New Jersey started moving to California because of the reliable weather. Although electric lights existed at that time, none were powerful enough to adequately expose film; the best source of illumination for movie production was natural sunlight. Besides the moderate, dry climate, they were also drawn to the state because of its open spaces and wide variety of natural scenery which could, of course, come in handy during film-making. Another factor in Hollywood's development was its great distance from New Jersey, which made it more difficult for Thomas Edison to enforce his motion picture patents. At the time, Edison owned almost all of the patents relevant to motion picture production and, in the East, movie producers acting independently of Edison's Motion Picture Patents Company were often sued or enjoined by Edison and his agents. Thus, movie makers working on the West Coast could work unencumbered by Edison's control. If Edison sent agents to California, word would usually reach Los Angeles before the agents' arrival and the movie makers could simply escape to nearby Mexico.
In early 1910, director D. W. Griffith was sent by the Biograph Company to the west coast with his acting troop consisting of actors Blanche Sweet, Lillian Gish, Mary Pickford, Lionel Barrymore, and others. They started filming on a vacant lot near Georgia Street in Downtown Los Angeles. The Company decided to explore new territories and traveled several miles north to a little village that was friendly and enjoyed the movie company filming there. This place was called "Hollywood". D. W. Griffith then filmed the first movie ever shot in Hollywood called In Old California, a Biograph melodrama about Latino/Mexican-occupied California in the 1800s. Biograph stayed there for months and made several films before returning to New York. After hearing about this wonderful place, in 1913 many movie-makers headed west. With this film, the movie industry was "born" in Hollywood which soon became the movie capital of the world.
The first motion picture studio in the region was built in 1909 by the Selig Polyscope Company. The Selig studio was located in Edendale, just east of Hollywood. The first studio in Hollywood proper was Nestor Studios, founded in 1911 by Al Christie for David Horsley in an old building on the southeast corner of Sunset Boulevard and Gower Street. The first motion picture to be filmed in Hollywood was filmed at the Whitley home located on the corner of Prospect (now Hollywood Blvd) and Wilcox. In the same year, another fifteen Independents settled in Hollywood. Creators of dreams began arriving by the thousands; cameras cranked away, capturing images of custard pies, bathing beauties, comedy and tragedy, villains leering, heroines with long curls and heroes to save the day; and they built a new world to replace the lemon groves. Thus, the fame of Hollywood came from its identity with the movies and movie stars; and the word "Hollywood," a word that, when spoken in any country on Earth, evokes worlds, even galaxies of memories, came to be colloquially used to refer to the motion picture industry.
In 1913, Cecil B. DeMille, in association with Jesse Lasky, leased a barn with studio facilities on the southeast corner of Selma and Vine Streets from the Burns and Revier Studio and Laboratory, which had been established there. DeMille then began production of The Squaw Man (1914). It became known as the Lasky-DeMille Barn and is currently the location of the Hollywood Heritage Museum.
The Charlie Chaplin Studios, on the northeast corner of La Brea and De Longpre avenues just south of Sunset Boulevard, was built in 1917. It has had many owners after 1953, including Kling Studios, who produced the Superman TV series with George Reeves; by Red Skelton, who used the sound stages for his CBS TV variety show; and by CBS, which filmed the TV series Perry Mason with Raymond Burr there. It has also been owned by Herb Alpert's A&M Records and Tijuana Brass Enterprises. It is currently The Jim Henson Company, home of the Muppets. In 1969, The Los Angeles Cultural Heritage Board named the studio an historical cultural monument.
